TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear...
View ArticleAd-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail
Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads, not for ad block recovery. The post Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail...
View ArticleLockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools...
View ArticleNews Publishers Are Banding Together To Beat Brand Safety Blocking
News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And they’re doing it by building private marketplaces of trusted news...
View ArticleWhat Was It Like Testifying In The Google Ad Tech Antitrust Trial? We Asked...
After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of...
View ArticleWhat Publishers Need To Know About Floor Pricing
Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical tools for programmatic publishers. And as the Google ad tech...
View ArticleNetflix Predicts Ad Revenue Will Double Next Year
Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call. The post Netflix Predicts Ad Revenue Will Double Next Year...
View ArticleFreestar Is Taking The ‘Baby Carrot’ Approach To Curation
The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward...
View ArticleHow DPG Media Built Its Own (Mostly) Google-Free Ad Platform
Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to...
View ArticleNYT’s Ad And Subscription Revenue Surge As WaPo Flails
The contrast between the New York Times and one of its chief competitors, The Washington Post, was stark this quarter. In recent weeks, 250,000 WaPo digital subscribers – 10% of its base – defected...
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